Jim Collins is a renowned author, researcher, and speaker known for his transformative insights on business leadership and organizational success. With a background spanning both business and academia, Collins has spent over 25 years studying what makes companies thrive—and fail—in an ever-changing world. He is the author or co-author of six bestselling books, including the modern classics *Good to Great*, *Built to Last*, and *Great by Choice*, which together have sold more than 10 million copies worldwide. Collins began his career at Stanford Graduate School of Business, where he received the Distinguished Teaching Award, before founding his own management research laboratory in Boulder, Colorado. There, he continues to work with CEOs and senior leaders from the corporate and social sectors, using rigorous research to uncover the principles that drive enduring success. Praised for his clear, actionable ideas and compelling storytelling, Jim Collins remains one of the most sought-after thinkers in business today. He is committed to helping individuals and organizations adopt the disciplined strategies needed to achieve greatness in a turbulent world.